West, who has worked with many pharma companies involved in tobacco replacement research, believes they need more behavioural research
Among regular smokers, purchase rates decline by about 30%, tobacco purchases decline by about 20% and quitting rates increase by about 10 percentage points
Prime Minister Justin Trudeau signalled in the mandate letter he recently delivered to Health Minister Jane Philpott that he wants the initiative to be one of her top priorities. The measure, promised by the Liberals in last falls election, is being applauded by the Canadian Cancer Society, which says tobacco companies currently use their cigarette packs as mini billboards. The cancer society says plain packaging is an important and logical step to curb tobacco marketing, reduce smoking and save lives. The term plain packaging is used because, under the initiative, the colours surrounding the name of the brand will all be the same
A classic and timeless shape, the round diamond is known for its brilliant sparkle and perfect symmetry
Got this carton for a friend who wanted to try an alternative too